CROYDON COMMENTARY: Eddy Arram, presiding over a full council meeting for the last time, this week managed to do something which many believed was impossible: getting the editors of Inside Croydon and the Croydon Sadvertiser to agree, at least on one topic.

Arram being called “dopey” and “irrelevant”, though, are mild when it comes to describing the council’s conduct, says DAVID CALLAM

Eddy Arram: so unimportant, even the Croydon Advertiser does not bother to report his activities. How dare they!

The Croydon Advertiser damages the town.

That, apparently, is the view of the mayor, Councillor Eddy Arram.

And it’s twaddle.

The mayor’s view is the latest in a long line of utterances from people at Croydon Council who should know better, but whose solution to the problem of the town’s dreadful public image is always to shoot the messenger.

In my time at the Advertiser, it was publicity given to weekend punch-ups or worse that fuelled the council’s ire. And yet, it was the council that had created the circumstances that made such random violence more likely.

Senior council officers developed a policy to encourage a night-time economy. They wanted a wide range of evening activities to ensure that the town didn’t close for the day when shop and office workers went home.

Many local authorities wanted something similar, but others hedged their enthusiasm with licensing restrictions to create a balance, even though it took more time to achieve.

Unfortunately, Croydon adopted the line of least resistance: allowing lots of vertical drinking establishments, places where you were encouraged just to stand and imbibe, each vying with others for custom on the basis of price – Happy Hours, 2-4-1 and other forms of promotion.

The result was inevitable: if you mix testosterone-filled young men with aggressive dance music, copious amounts of alcohol and scantily-clad young women, then violence will follow as surely as night follows day.

When that happened, and the Advertiser reported it, the council blamed the newspaper for bad-mouthing the town. Inside Croydon has received similar treatment from the council’s press office and members of the town’s Glee Club tendency for taking the authority to task over various issues.

There was a view in the Advertiser newsroom that the council seriously considered that the newspaper was only there to serve the council, and that any critical report was seen as betrayal.

Both major political parties complained that the paper was batting for the other side.

I remember attending a meeting in the Mayor’s Parlour to be greeted by the then leader of the council, Sir Peter (now Lord) Bowness, with the phrase: “Oh look! Labour Weekly has arrived.”

I also recall a Labour administration at the Town Hall cancelling advertising with the newspaper in an attempt to make it come to heel. Fortunately, at that time, the editor and proprietor were strong enough to resist such intimidation.

Eddy Arram’s favourite local newspaper: Perhaps the Sadvertiser is just going through a bad spell

Over many years Croydon Council has chosen to present itself as a wonderful example of a perfect administration operating in the best of all possible worlds.

My fellow journalists regularly talked about council media releases as propaganda: the council’s then monthly, now quarterly, council publication was habitually called Pravda long before local government minister Eric Pickles began his campaign against “Town Hall Pravdas” (mainly directed at Labour-run councils’ newspapers).

I recall a terminally testy Advertiser sub-editor berating junior reporters for taking council press releases at face value. Much to the junior’s embarrassment, he would declaim to the assembled company that he wasn’t sure whether the offending hack was naive, or lazy, or both.

I have issues with the way the Advertiser covered some stories during my time with the paper: in particular, its use of indistinct CCTV images to accompany front page crime stories. Such dissent should not come as any surprise. Every self-respecting journalist questions his or her editor’s judgement at times.

Overall I would strongly commend a sceptical attitude to the actions, or inaction, of Croydon Council.

If the council’s decision-making process was more intellectually rigorous and less driven by petty party political considerations, there would be less cause for criticism.