Highway Code: the poster campaign highlights five rules of the road which are commonly ignored
Transport for London has started a poster campaign around the capital’s transport network that emphasises the Highway Code and key rules designed to protect people walking, cycling and motorcycling.
It is renewed action as part of Mayor’s Vision Zero strategy to eliminate all deaths and serious injuries from the city’s transport network by 2041.
The poster campaign is backed by RoadPeace, the national charity for road crash victims. Their CEO, Howard Jones, said: “Breaking the rules can break people.
“Our ability to live alongside each other in an increasingly mechanised and fast-moving world, full of distractions and demands, depends upon us accepting rules that benefit us all.
“Dangers can never be eradicated in full, but we know that consensual rules of behaviour, if they are obeyed and respected, enable us to get along with each other, to live our lives side by side, with courtesy, kindness and tolerance for others.
“So let’s play by our rules and stop breaking people.”
Many of the Highway Code’s rules are legal requirements. But a recent survey conducted by TfL showed that there is poor awareness and understanding of the rules.
Only 16% – fewer than 1-in-5 – showed a correct understanding of all five rules, which aim to protect the most at-risk road users. Today, the transport agency said, “TfL is determined to tackle this, as people walking, cycling and motorcycling continue to be most at risk of death and serious injury on London’s roads.”
Of those killed or seriously injured in 2024, 81% – 2,988 people – were walking, cycling or motorcycling.
The poster campaign, which is supported by the Department for Transport, will appear across London and feature on social media channels.
The rules spotlighted by the new campaign are:
- You must stop for people on zebra crossings
- Always let people cross before you turn
- Always let cyclists pass before you turn
- Always stop for people at zebra crossings on cycle tracks
- Cyclists must always stop at red lights
“TfL continues to work closely with boroughs across the capital to invest in the walking and cycling infrastructure needed to enable increases in active travel and keep people walking and cycling safe,” the capital’s transport authority said.
Gentle reminder: TfL’s poster campaign is a poor substitute for proper law enforcement on the city’s streets
“Earlier this year, TfL confirmed £87million funding for London’s boroughs would be ring-fenced to boost investment in safer streets.”
Over the next three years this investment could help to fix dangerous junctions and deliver almost 100 miles of new cycle routes across the capital as part of a continued expansion of London’s Cycleways network. Recent expansion through both borough and TfL delivered routes means that 28% of Londoners now live within a quarter-mile of the cycling network. The network has more than quadrupled in size since 2016, to more than 260 miles.
TfL has also continued to work on its Safer Junctions programme to make life-saving changes at some of the capital’s most dangerous and intimidating junctions. TfL has so far completed work at 45 junctions as part of the programme, with works ongoing at Lambeth Bridge and Battersea Bridge.
Will Norman, London’s walking and cycling commissioner, said: “Making London’s roads safer for everyone is a key priority for the Mayor and this important campaign, supported by the government, is part of the work we’re doing to ensure people are aware of the rules of the road.
“Through the Mayor’s Vision Zero Strategy, we are doing everything we can to eliminate deaths and serious injuries from our roads and investing record amounts in green transport options and initiatives for Londoners across our city as we build a better and safer London for all.”
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