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White Label’s “no Cannes do” with conference publicity

Whoops. Looks like another clanger dropped by White Label, the PR agency that is ubiquitous in Croydon Council business.

“Delivering Change” says the blurb from Develop Croydon (the name for another White Label-run project that is part-funded out of our Council Tax).

Except that the expensive-looking Croydon brochure being handed out to delegates in Cannes this week for the international developers’ annual piss-up in the South of France, MIPIM, has a warm welcome written by Jon Rouse, Croydon Council’s now ex-CEO.

Rouse, who when Croydon’s busy CEO somehow always managed to find time to go off to the MIPIM bun-fight, resigned from his £248,000 job almost two months ago. Develop Croydon’s brochure fails to reflect that.

Not exactly “delivering change” in publicity materials, eh, White Label?


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