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Fancy buying a new, two-bed flat, with delightful views over the London-to-Brighton railway line, and all for a little more than £400,000?

The Ruskin Square first phase of residential development at East Croydon: when finished, it will include Poor Doors

Then this is your chance.

“Vita”, the first residential development at Ruskin Square, right next to East Croydon Station, is to have another “launch” event next month.

It emerged just before its last piece of marketing “engagement” that the Vita residential blocks are to feature controversial  “Poor Doors”, and operate a form of “apartment apartheid” so that those who live in the development’s handful of “affordable” homes will only be able to gain access through a back door, and not the main entrance way.

There is also considerable doubt whether those living in the affordable properties will be allowed to use the “exclusive” residents’ gardens to be built on the block’s roof. “Affordable” homes in this context means those which are sold or rent for 80 per cent of the market value.

According to an invitation sent out by the agents marketing the development, all of Vita’s one-bedroomed flats have already been sold. The full price of the cheapest properties now available for local, hard-working families looking to buy are £401,000.

The “launch event” (a second one) will be held in an 11th-floor marketing suite at AMP House, just the other side of Dingwall Road from the building site, all day on July 18.

Some of the presentational material used at the previous Vita “launch” event. What the developers of Vita who have hijacked the philosophy of John Ruskin have failed to appreciate is that the great Victorian thinker would have had nothing to do with the hypocrisy and greed of their development

The marketeers’ email, from someone called Elliott Stiling, the “sales and marketing director” for Vita, gushes, “We are delighted to announce our sales event on 18th July, when a selection of homes will be released. You’ll have the chance to to find out more about this exciting development and reserve your chosen property.

“Two-bedroomed homes start from £401,000. In the meantime, you can find out more about Vita by downloading our Fact Sheet and Floor Plans. We’ll be happy to answer any questions at the event.

“It would be great if you could let us know you are attending the launch event by replying to this email.”

 


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