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The Masterplan has just one aim, to make money for Westfield

CROYDON COMMENTARY: The Town Hall planners handing over Masterplan responsibilities for the town centre to Westfield, as Inside Croydon reported this week, has left reader CARL LUCAS angry that our council will be missing a significant opportunity for a sustainable future

Flats, flats and more flats: Westfield’s latest scheme, endorsed by Mayor Perry’s planning committee, could include 3,000 ‘units’

It’s an insult that Unibail-Rodamco-Westfield’s vague Masterplan “Framework” even made it to Croydon Council’s planning committee.

I view it as a statement of intent of how much URW can take the absolute piss and how unfit for purpose most of the people on the planning committee are.

Nicola Townsend, Croydon’s chief planner, needs her P45 for this.

Westfield were originally brought in for a reason, and it wasn’t to be a housing developer, yet now they propose 3,000 flats, front and centre.

All they’ve done since they arrived in Croydon in 2012 is slowly squeeze the life and soul out of the town centre. This Masterplan Framework has one aim, an attempt to make as much money as possible for URW.

The planning committee’s chair, Councillor Michael Neal, is just a weird, clueless “Yes Man”, who needs replacing. Sadly, he’ll be there for the rest of this administration.

A good replacement might be Sean Fitzsimons, the only person who was asking truly pertinent questions at the committee meeting and is able to see the big picture of the redevelopment of Croydon, something you would normally expect from a planning department.

To say this Masterplan Framework is “underwhelming”, as one Conservative councillor on the committee did, is an understatement. It offers no ambition or aspiration for the future of Croydon.

I get the flats would make a lot of money for URW, but what is its USP for Croydon?

What are these cultural venues they speak of?

Why would people actually come to visit Croydon based on this?

The current path is just more skyscrapers, grow the population to half a million and beyond, give nothing to offer.

Just off the top of my head it seems to me that the future is about creating sustainability, to just create a pleasant places with things to do that people want to visit and hang out in. Look at something like Burwood Brickworks, outside Melbourne, Australia: nothing vast, but green, sustainable, attractive, and multipurpose. It can be interconnected with a greened up Wellesley Road and a greened up George Street, some grey to green, nothing too radical, quite achievable, that’s just about the visual, not the contents.

Sustainable ‘greenprint’: Burwood Brickyards shopping centre in Melbourne shows what can be achieved with a greener approach to development

Make that hypothetical walk from the train station to the centre a pleasant one that’s a bit different, particularly for urban London. Greenery has a calming effect and research has shown that more in an urban area can help lower crime. This grey concrete living we created for ourselves is actually quite odd when you think about it.

We are at a point where Gatwick Airport is about to be significantly expanded, East Croydon Station might get developed in the future. We are in an incredible location between a major airport and one of the major cities of the world with one of the most used train stations in the country.

I want a Croydon that is transformed, that people want to visit, not avoid. A place where people smile because of how it turns itself around, not a place where people frown and make a sarcastic joke when you say you come from Croydon.

Central Croydon just feels like a blank slate at a crossroads, and I don’t want URW to blow it.

Read more: Perry’s council endorses scheme for 3,000 flats in town centre
Read more: Westfield boss says Croydon scheme could take 15 more years

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