World Cup: patriotism or hollow jingoism to flog TVs and lager?

Charlie Brooker is often entertaining and thought-provoking. Here’s his take on the ad-fest that passes for a month-long football tournament…

“What puts me off isn’t the game itself, but the accompanying patriotism; or, more specifically, the hollow simulation of patriotism used to hawk products throughout the contest.”

via Charlie Brooker’s Screen burn

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