Sanderstead is to get a new shop tomorrow, when frozen meal specialists COOK opens its doors at 5, Limpsfield Road for the first time.
COOK was established just 16 years ago, its business model being to prepare home-made, wholesome meals that can be stored in the home freezer in a busy household.
COOK does not supply chain supermarkets. Its products can only be bought in its 65 branded outlets – there have been shops established in Banstead and Bromley – or from its 350 concessions in farm shops, or from its online service www.cookfood.net.
Its food won 13 Great Taste Awards last year in a scheme run by The Guild of Food Writers. The winning recipes range from Lamb Dupiaza, Moroccan Spiced Lamb Tagine and Coq au Vin, to Roasted Confit of Duck with a Juniper Berry Sauce and Bramley Apple and Blackberry Crumble. So definitely more the Waitrose end of the Iceland market.
All COOK meals are hand-made at its kitchen in Kent. As proof of its handmade nature, the name of the individual chef who cooked each dish is printed on the packaging.
The manufacturers say that because the food is blast frozen at -35°C, all the nutrients and flavour are locked in so it tastes freshly made when it’s removed from the oven or microwave (all dishes can be cooked from frozen).
The new shop in Sanderstead will include new ranges of Family Grub meals, serving two adults and two children for £10, including Linguine Carbonara, Chicken Chow Mein, Lemon Chicken Risotto and Beef Bolognaise Pasta Bake.
“The team here at COOK is passionate about making fantastic food that a really good cook might create at home if only they had the time,” Edward Perry, the business’s founder, said. “We’re delighted to be opening a shop in Sanderstead.
“We can help you with everything from canapés for a drinks party, to family meals, dinner with friends or simple suppers for one or two—just don’t let on you didn’t make it.”
- Inside Croydon: Croydon’s only independent news source that is actually based in the heart of the borough – averaging 44,000 page views per month, Jan-Jun 2013
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