A campaign by a charity that seeks to reduce domestic violence against children is seeking to teach young people to call out bullying, misogyny and toxic masculinity.
The On The Buses campaign, organised by the SWIM Foundation – or Strength Within Me – is due to run for six months.
“Too many school and university-age girls and young women report incidents of harassment and violence on their daily journey to lessons,” SWIM says.
“The project aims to raise awareness and promote positive behaviour among young people by incorporating messages into bus advertising and social media campaigns.”
Founder: Dr Diahanne Rhiney
On The Buses is about creating a safer and more respectful environment for young people. It offers a behind-the-scenes look at the realities of gender-based discrimination and violence, while highlighting the potential of creative mediums like theatre, music and film to address these issues effectively.
The campaign is being rolled out across south London schools and is a collaboration with 30 young people, who will design and develop a creative campaign aimed at challenging inappropriate behaviour on public transport.
Artwork from the project is expected to begin to appear on public transport across south London by May.
The campaign is funded by the National Lottery Community Fund.
On The Buses is the latest work from SWIM, which was founded by Dr Diahanne Rhiney, a psychologist.
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Diahanne Rhiney is absolutely correct. When the public hear of or see the bad behaviour of some people who travel by public transport they think that they have to consider their own safety as a priority.
Until the behaviour of no respect is quashed, we should expect less people to travel by public transport.
Real law and order has to be implemented to help this situation.