Antic demise claims another high street pub in South Norwood

Last orders: South Norwood’s high street pub is among several affected by Antic pubs going into administration last year

Another Croydon pub has closed, with no obvious signs at this stage that another hospitality company or brewery will step in to re-open the Shelverdine Goathouse on South Norwood High Street.

The Shelverdine was one of almost 50 pubs and bars operated by the Antic pub group which went into administration last summer.

In mid-March, according to one of iC’s loyal readers, the property’s landlords closed on the lease. “Other Antic pubs locally continue to trade as normal,” our reader notes.

The Shelverdine Goathouse, with its shabby chic decor, regular guest ales and a busy kitchen, occupied a prime spot on the high street, and was popular with families with children, it welcomed customers with dogs, and was a stopping off point for Palace fans on their way to Selhurst Park on matchdays.

It was noted as among the (many) favoured watering halls of prominent Croydon councillor and data protection law-breaker Clive “Thirsty” Fraser.

Antic had acquired the site, previously trading as the William Stanley, from Wetherspoons in 2016.

poster-opening-shelverdine

Happy days: there was much optimism when the revamped pub opened in 2016

More than a dozen Antic pubs were put up for sale last July when the company went into administration after several years of the toughest trading conditions known to the hospitality trade.

Eleven of the Antic pubs were bought out of administration by Urban Pubs and Bars, another rapidly expanding PubCo.

They included the Balham Bowls Club, the Antelope in Tooting (undergoing a bit of a refurb recently) and the Sun in Camberwell.

UPB has been described as “one of London’s fastest growing pub businesses…

“Its flagship pubs include the Wheatsheaf in Tooting, the Gatehouse in Highgate, the Bat and Ball in Stratford, the recently-opened Red Setter in Battersea and the Victory in Waterloo”.


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News, views and analysis about the people of Croydon, their lives and political times in the diverse and most-populated borough in London. Based in Croydon and edited by Steven Downes. To contact us, please email inside.croydon@btinternet.com
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