South Norwood in a Pickles over World Cup anniversary

If a dog – or dogs – can win Britain’s Got Talent, then why can’t Norwood manage to recognise the achievements of a dog whose real-life achievements changed the course of history. Or football history, at least.

Jules Rimet's still gleaming: what would have happened if it wasn't for Pickles the dog?

Jules Rimet’s still gleaming: what would have happened if it wasn’t for Pickles the dog?

Next year marks the 50th anniversary of the greatest moment in English football, one that has hung heavy on the shoulders of generations of England footballers ever since. But if it hadn’t been for Pickles the dog, when Bobby Moore went up the steps at Wembley to collect the World Cup that July afternoon in 1966, there might not have been a trophy for the Queen to hand over to the scarlet-shirted hero.

Now the South Norwood Tourist Board is calling for a statue to be commissioned to commemorate Pickles, the dog who sniffed out the Jules Rimet trophy, after it had been stolen from an exhibition before the tournament kicked off.

A statement from SNTB issued overnight said, “On the seafront at Swansea you’ll see a commemorative statue of local canine hero Swansea Jack. Edinburgh has a famous statue of Greyfriars Bobby. But search for Pickles in South Norwood and you’ll find nowt.” There’s a possibility that some members of the SNTB are from oop north.

Give the dog a festival: Pickles' contribution to history should be properly celebrated

Give the dog a festival: Pickles’ contribution to history should be properly celebrated

March 27 2016 will be the 50th anniversary of Pickles finding the world-famous trophy.

“SNTB says this without doubt – a properly funded and council- and people-backed Pickles Festival next year will do more to regenerate South Norwood than all the policy wonks and consultants will ever do.”

SNTB refused to confirm or deny that they had declined to take on local PR spinners Grey Label over a reputed £400 per day fee required to pay for one consultant to work on the project.

SNTB is already working up proposals for the Pickles festival: “We could get the World Cup trophy here, a replay between the two teams of 1966, a dog show with hundreds of Pickles lookalikes. The sky’s the limit – we need the backing of the council and the Eagles. We simply cant do it on our own.

“Someone once said, ‘They think it’s all over…’ Well, it will be if we don’t act soon.”

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