Kick off a media career as an apprentice with Croydon FC

Tony Snow could soon become regarded as Croydon’s answer to Lord Sugar. But in a nice way.

An innovative scheme is offering apprenticeships in the media

Snow, the former communications manager for the FA who has started working with Croydon FC through the club’s tie-up with social media platform Sportswik and the Kinetic Foundation, wants to say “You’re hired!” to eager apprentices looking to start their career working in journalism and the media.

Snow’s company, Croydon-based Snowmedia, has begun an innovative apprenticeship programme which will provide The Trams with a dedicated press and media officer as part of The Apprentice Project.

While apprenticeships traditionally rely on firms taking on trainees that are in their field of expertise, Snowmedia has created a unique placement programme which allows small businesses and charities which do not have a dedicated communications and marketing function to tap into its pool of communications know-how, while offering talented, young creatives a foot on the career ladder.

The firm also takes the hassle out of apprentice recruitment by taking them on directly and then deploying them to organisations on a full-time or part-time basis.

“The Government has set bold targets to boost the number of apprentice opportunities over the next three years – but despite there being the will among small and medium-sized companies, it is frequently the case that devoting the resources, the time and the energy in developing an apprentice full-time is something that they can ill-afford.

“The Apprentice Project changes that. We are able to find the best talent which the employer can draw on when required. And what makes what we offer unique is that the firms get to add a dedicated marketing and comms function which they otherwise may not have had access to.”


Apprentices will be placed on to 18-month programmes and in addition to working across one or a variety of organisations, they will also work towards an industry-recognised National College for the Training of Journalists Foundation Diploma.

For more details and to apply for the apprenticeship at Croydon FC click here.

Local employers who are interested in learning more about how they can be part of the programme please visit the scheme’s website, or call Tony Snow on 07811 824646.

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News, views and analysis about the people of Croydon, their lives and political times in the diverse and most-populated borough in London. Based in Croydon and edited by Steven Downes. To contact us, please email
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