Parents and carers urged to apply for the Healthy Start cards

Parents and carers who receive free NHS Healthy Start paper vouchers to buy fruit, vegetables and vitamins for their families need to apply for the scheme’s new digital card before March 31.

Parents should look out for their NHS letter with information about applying for the digital prepaid card, which will replace the paper voucher system.

All existing and new beneficiaries will need to apply online to receive their benefit at or risk losing their entitlements.

The prepaid card must be activated before being used.

If an applicant cannot apply online, they can apply over the telephone by contacting the NHS Healthy Start helpline on 0300 330 7010. A telephone translation service is also available.

The Healthy Start digital card can be used in the same way as the paper vouchers by presenting it to retailers to purchase fresh, frozen and tinned fruit and vegetables, fresh, dried and tinned pulses, fresh milk or formula milk and vitamins.

The card is accepted in most retail stores that sell the eligible healthy food items and displays the Mastercard acceptance mark.

Free vitamins and food vouchers are offered as part of Healthy Start – a government scheme to improve the health of pregnant women and families with young children receiving certain benefits.

The scheme offers families:

  • £4.25 each week of your pregnancy (from the 10th week of your pregnancy)
  • £8.50 each week for children from birth to one year old
  • £4.25 each week for children between one and four years old

You can check the Healthy Start website by clicking here to find out if you are eligible to apply for the scheme.

Croydon parents with children under five can also get help and support on a range of services from the council’s Croydon Best Start. Visit their website page for more information.

Manjit Roseghini, the deputy chief nurse and director of midwifery at Croydon Health Services NHS Trust, said: “The NHS Healthy Start scheme boosts the health and wellbeing of many Croydon families. It supports good nutrition during pregnancy, supports parents to provide healthy food when introducing solids to their babies at around six months and supports children to eat a greater amount and a wider variety of vegetables, fruit and milk.

“We are reminding people to look out for their letter about these changes to the scheme so that no one misses out on these important benefits.”

Become a Patron!

About insidecroydon

News, views and analysis about the people of Croydon, their lives and political times in the diverse and most-populated borough in London. Based in Croydon and edited by Steven Downes. To contact us, please email
This entry was posted in Health and tagged . Bookmark the permalink.

Leave a Reply