A rap including the line “If your main concern is the paper, it’s all good, you can buy now and pay later”, written and performed by a part-time kitchen sales assistant from Croydon, has gone viral online, with more than 250,000 views, and his employers are ever so chuffed.

Ryan Beecham was cooking up beats about the place you actually cook your beets when he performed the rap at a workplace talent competition staged by the Wren Kitchens showroom on Thornton Road.

Under the stage name Civil, Ryan spun bars from his own rap “The Wren Difference”. In true hip-hop style, he bigs up the brand while calling out their competitors.

Ryan Beecham performing in the store’s video, which has been used by his employers as an ad

“I did it like a demonstration for a customer,” Beecham said. “I recorded it that day and sent it to my boss and he loved it!”

Wren bosses first considered using the video as a training video, but then sent in a professional film crew and musical director Dir.Lx to adapt it for an advertising campaign.

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