Delays over Westfield scheme lead to end for Heritage Festival

The Croydon Heritage Festival was often a mixed bag of only vaguely connected events

Even the owners of the Whitgift Centre appear to have got fed up waiting for Westfield to get their long-promised £1.4billion redevelopment of the centre of Croydon underway.

The Whitgift Foundation has this week confirmed that it has dropped its annual Croydon Heritage Festival.

The Festival was initially a three-week rag-tag collection of only vaguely connected events, some with more to offer than others.

The Whitgift Foundation, which runs the three big fee-paying schools in the borough and some old people’s homes, is Croydon’s biggest landowner, and so it has a keen vested interested in promoting the stores and businesses operating in the town centre, many of which are its own tenants.

Much of the Heritage Festival was about promoting footfall in the Whitgift Centre, and its dozens of ‘undiscovered’ shops

The first Croydon Heritage Festival was staged in June 2013, when the promise of the shiny new supermall, to be delivered by Westfield working together with Hammerson, was still fresh and exciting, and when all the building work and development was expected to be finished by… 2017.

“With Croydon currently going through an exciting period of change and redevelopment in its centre, we felt that there was no better time to celebrate and explore our town’s rich and vibrant past,” the Foundation gushed in those early days of the Heritage Festival, describing it as a “celebration of the borough’s past, present and future” and claiming “an overwhelming response from the local community”.

The reality was somewhat different. The Heritage Festival ended up becoming a typically Glee Club-style event, ostensibly bigging up what Croydon has to offer, but in reality just a bit of marketing schtick thrown together in an vain effort to boost footfall in the increasingly neglected shopping mall.

The Festival included all-too-brief opportunities to access the Tudor architecture of Old Palace School, or to visit the Croydon Almshouses, or watch the peacocks on a stroll through Whitgift School’s gardens.

There were Latin lessons with independent school teachers, concerts by world-famous choirs, and even an exhibition of street art, long before Croydon Council started doling out tens of thousands of pounds to the owner of an art gallery to commission often second-rate work.

But perhaps the last straw for the Whitgift Foundation, which promoted the Festival each year largely from their own resources, must have been when they learned that Croydon Council was contributing public cash towards a £50,000 fund last summer for a performance arts festival that included on-stage butt pluggery and, literally, a shit show.

Given that the Foundation established the Croydon Heritage Festival in the reasonable expectation that Westfield would have been up and running by 2018, the decision to drop it really ought not have come as a surprise.

The Whitgift Foundation was promoting mediocre street art back in 2015, long before Croydon Council started squandering public money on the same

This week, a spokesperson for the Foundation told Inside Croydon: “After six fantastic years of running the Croydon Heritage Festival, we wanted to create a programme of events that celebrate Croydon’s rich heritage throughout the year, rather than in just one week.

“We have lots of exciting initiatives in the pipeline that we’ll be announcing throughout the year, and will continue to engage people in Croydon with its history in 2019.”

Which is good to know, because that is exactly what was suggested by our wise and much missed columnist, the late David Callam, when he previewed that first Croydon Heritage Festival nearly six years ago.

Seems just a shame that they didn’t take the hint a little sooner.


 

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About insidecroydon

News, views and analysis about the people of Croydon, their lives and political times in the diverse and most-populated borough in London. Based in Croydon and edited by Steven Downes. To contact us, please email inside.croydon@btinternet.com
This entry was posted in Art, Croydon Heritage Festival, Dance, History, Music, Whitgift Foundation and tagged , , , , . Bookmark the permalink.

3 Responses to Delays over Westfield scheme lead to end for Heritage Festival

  1. derekthrower says:

    So Croydon’s Heritage is no more. Long live the Present Blight.

    Like

  2. Lewis White says:

    Anyone who is enjoying a pension is probably benefiting from investments in property made by the pension investment funds over the last 50 or more years.

    Brexit possibly, but the reduction in buying in real shops by the public, and its substitution by buying on-line, is definitely threatening the returns to these pension funds from shops and shopping centres. Negative returns are a possibility. Not a joke.

    Sobering , chilly thought in this chilly winter. It will not be dispelled by a warming glass of mulled wine.

    I have reached the stage now where I am feeling happy to see any activity in the high street, and admire anyone who is setting up or investing in real shops other than betting shops.. These entrepreneurs need our support.

    I am glad that the council in both current and previous political managements has invested in street renewal such as South End, Addiscombe shopping area, West Croydon and Broad Green and other locations. Murals –and there are some very good ones as well as some that are less wonderful– can do a lot to bring interest and public engagement to areas impossible to make look better e.g blank gable ends .

    I hope that Westfield gets off the ground. But to be a success, it must be far better than Whitgift or Centrale.

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  3. Bernard Winchester says:

    It was an enjoyable festival with a wide range of events celebrating the Borough’s history. Spreading such events through the year would be an alternative approach with potential advantages. Fortunately local societies and libraries already offer many such talks, as many postings on Inside Croydon reveal.

    Like

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