Estate agents’ report highlights the crisis in Croydon housing

BARRATT HOLMES, our overdevelopment correspondent, on  a report from housing experts which shows how the council has been ignoring its own planning policies, to the detriment of neighbourhoods around the borough

The large houses and gardens in Wyvern Road are the latest targets for profit-hungry developers

As the borough’s residents’ associations go to battle with the council planning department over what they see as an over-intensification of their neighbourhoods through the development of blocks of flats where once stood family houses, the stock response from Councillor Paul Scott, the domineering figure at planning meetings is always, “There’s a housing crisis.”

Yet a report submitted to the council’s planners on behalf of developers eager to make humungous profits from buying up a family house and turning it into nine homes nails the lie in Scott’s position.

Because according to West End estate agents Savills, in fact there’s a house crisis in Croydon.

Swanky Savills were appointed by Luxgrove Capital Partners to steer their application for a site in Purley through the council planning process. Luxgrove is a company founded in late 2017, with offices in Kensington and with the specific aim of developing properties. They have bought a four-bedroom house at 2, Wyvern Road, with the intention of transforming it and its garden into nine houses.

Yes, you read that right: nine houses on a site which was previously occupied by a single house and its very well-appointed garden.

Being a corner plot at the junction with Pampisford Road gives the site some extra real estate to play with, though squeezing nine houses on to it still seems on the ambitious – or greedy – side.

Wyvern Road, just off the Purley Way, sits at the top of the hill above Purley town centre, and at present comprises mainly larger family houses with large gardens. These houses typically change hands for north of £700,000. Given the size of No2 and its corner plot garden, it seems likely that the developers paid considerably more when buying the property.



Last month, Savills submitted a slew of architect drawings and documents to the council, most of which manage to cite chapter and verse of national, London and borough planning policy, with the intention of turning the purchase of one house into a development that could make the three directors of Luxgrove very wealthy men indeed.

Among the paperwork from Savills is a 14-page report which, in making the case for building houses, does a nifty demolition job on some of the cant that gets spouted by Scott and the council’s planning officials.

Little boxes, on the hillside… nine of them, on the site of a former house on Wyvern Road, as imagined by architects working for the developers

Here’s the opening paragraphs of Savills’ “Executive Summary” for starters. The italics are ours, added for emphasis:

“This assessment finds that the housing stock of the London Borough of Croydon… in terms of dwelling size, is not appropriate once the population and demographic changes experienced in the borough are considered.

Currently, the borough’s housing stock has a disproportionately large number of smaller dwellings and a low number of family-sized dwellings with three bedrooms or more. The borough has a growing population and a higher average household size than the outer London Boroughs. LBC also experiences significant amounts of overcrowding.

“Our analysis of recent planning permissions in LBC shows that 95 per cent of the consented units were classified as apartments with just 5 per cent being described as houses.

“Additionally, just 17 per cent of planning consents are for larger properties with three bedrooms or more. This is significantly below the adopted policy which requires 30 per cent of new build properties to be of this size, and, the recommended guidance from the 2019 SHMA [Strategic Housing Market Assessment] Update which recommends that 35-45 per cent of new housing should be of this size. This means that Croydon’s housing stock can become less appropriate in terms of dwelling size in the future.

“To counteract this, the addition of more larger housing is required which the proposed development would contribute towards. Therefore, the application, whilst not delivering a mix of one- and two-bedroom flats, will greatly assist in readdressing the current imbalance existing in Croydon.”

How the developers intend to squeeze nine houses on to the plot

Elsewhere in the report, Savills state, “The London Plan defines family housing generally as ‘having three or more bedrooms’. As stated in the Croydon Local Plan, LBC support London Plan Policy 3.14, which encourages the retention of residential units originally designed with three or more bedrooms. Additionally, the Croydon SHMA identifies that 50 per cent of the future requirement for market housing is for larger homes.”

In making the argument to win approval for their nine houses on the site of what was once one family home, Savills highlight how Scott and the council’s planners have been deliberately ignoring their own, and the Mayor of London’s, planning policies whenever it suits them – or suits the developers with whom they appear to be on such friendly terms.

There seems little doubt that the application for 2, Wyvern Road will be granted planning permission. How can it not be? There’s a housing crisis, according to Councillor Scott.

The developers’ friend: Paul Scott

And besides, the developers have paid a bit extra and have their insurance policy for their scheme by having bought some pre-application advice from Croydon Council planning officer Samantha Dixon.

According to Savills, “The meetings and discussions have been constructive with the principle of development being considered acceptable and the majority of the discussions focusing on the detailed design of the new development on the site.”

These discussions on design could be enlightening: the nine little boxes on the hillside, if the developers’ drawings are anything to judge by, look plug ugly.

But hey, flat-lovers and Councillor Scott need not despair.

Because just across the way, at 1, Wyvern Road, there’s a separate planning application in with the council for 12 flats, in a four-to-five storey block, which will doubtless be out of keeping with the rest of the neighbourhood and will probably overlook the nine new houses at No2…


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About insidecroydon

News, views and analysis about the people of Croydon, their lives and political times in the diverse and most-populated borough in London. Based in Croydon and edited by Steven Downes. To contact us, please email inside.croydon@btinternet.com
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1 Response to Estate agents’ report highlights the crisis in Croydon housing

  1. Lewis White says:

    Thanks for publishing the graphic above, of the “little boxes on the hillside”.
    This proposed Wyvern Road ( really Pampisford Road as it presents its long frontage to Pampisford) redevelopment is reminiscent of a block in a 1960’s overspill town. Not great.

    I am not all against the right form of redevlopment, as long as what goes back is a lot better than what comes down, and not over-large for the plot. . There is rightly, a debate going on about “intensification” locally.

    Sadly, too much of the opposition to redevelopment is based on the knee jerk “I don’t want any change..at all… ” level of debate. Too often, the objectors just object because they don’t like the future, like what they are used to. Bungalows, semis, detached. .

    To counter this, I can think of dozens of really good looking redevelopments locally, where architecturally non-descript , well past their sell-by-date buildings on big plots have been taken down, and replaced with well-crafted new buildings and associated landscaping Usually flats, but often in buildings that either take and refurbish/ extend an existing building, with a good quality conversion, or a new modern building. Some even take the mock-Tudor Purley style and create a modern version — an interesting architectural form seen at the Purley end of Foxley Lane , junction with Russell Hill. Mock tudor on acid !

    One of the really sad things locally and nationally, is to see once proud, very large homes subdivided and made into “houses in multiple occupation”. These usually have pathetic wooden binstores with shambolic , falling-off doors, with far too small a capacity to take the waste of the many flats carved out from the building. The front gardens get tarmacked over, filled with cars, and trees felled . A disaster. And they really do take a road down.

    I would like to see some form of planning style policy that facilitates re-development and the right level of intensification, but takes into consideration context, landscape, and local architectural style. There are some local roads which should be made into conservation areas, as superb examples of English suburbia. Wyvern is pleasant, but not of that unified qulaity.

    Thanks for featuring this Wyvern Road proposal. Currently, there seems to be a single bungalow on site. That would not be a loss, but this proposal goes from one extreme of density to the opposite.

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