Council concedes the end of its retail dream for town centre

CROYDON IN CRISIS: Do you feel ‘fortunate’ that the long-promised, council-backed scheme to regenerate the town centre has flopped? Because that’s the spin that Town Hall chiefs are putting on the collapse of the project and the end of a ‘Growth Zone’ that leaves a £310m black hole in borough budgets. By STEVEN DOWNES

As dead as a parrot: Westfield’s Croydon scheme is no more, it’s pushing up the daisies…

Croydon’s cash-strapped council has no plans for making up the £310million in lost business rates that the collapse of the Westfield development in the Town Centre will cost the borough, while they are predicting nearly 8,000 jobs could be lost in the area due to the coronavirus pandemic.

Croydon Council will tonight formally wave the white flag and finally admit defeat after 10 years of pinning all the borough’s hopes for a town centre regeneration on multi-national development firms.

According to a report to the council cabinet entitled Post-Covid Vision for the Town Centre, the long-promised, £1.4billion Westfield and Hammerson redevelopment of the Whitgift Centre is dead. It is no more. It has passed on. Croydon Westfield has ceased to be. It’s pushing up the daisies. It’s expired and gone to meet its maker…

Well, you get the drift.

Emptying: the council is empty of ideas of how to revive the shopping centre

Mind you, regular readers of Inside Croydon will have made the same assessment nearly three years ago, but only after having to endure nearly a decade of the borough’s politicians – from Tory MP Gavin Barwell to Labour council leader Tony Newman – lining up to act as cheerleaders for the developers, rather than holding the line with the multi-nationals to obtain guarantees and the best possible outcome for the people they are supposed to represent.

The eventual abandonment of a shiny new temple to consumerism is an entirely predictable consequence of nearly 20 years of increasingly rapid decline in the high street retail sector.

In February 2019, with Westfield under new, French owners, the scheme was doomed when Unibail-Rodamco-Westfield began a “review” into the project, long before the first impact of Brexit had been felt, or anyone had heard of coronavirus.

Westfield-friendly: ex-CEO Jo Negrini

When, in February 2020, URW took Croydon out of their “pipeline” of future projects, the council had already had 12 months’ notice that it needed to make alternative arrangements. But neither Newman, nor his Westfield-friendly council chief executive, Jo Negrini, were ever prepared to admit that they had got this all very, very wrong.

Tonight’s “Post-Covid Vision” report is the work of council execs Sarah Hayward and Heather Cheesbrough (both Negrini appointees) and clueless councillor Oliver “Shit Show” Lewis (who was promoted beyond his abilities by Newman).

No one will be surprised to discover that the report offers little “vision”, beyond a pitiful 50 grand towards using one of the many vacant shops in the Whitgift Centre so that members of the public can stroll in and share their ideas on how to retrieve the situation. Good luck with that.

Sections of the report may provoke justifiable anger among many of the business owners who have seen their life’s work and livelihoods sacrificed by the council in various attempts to placate Westfield and their partners.

Officer-led: Oliver Lewis

According to Lewis, who is known at the council for being officer-led, the borough is apparently “fortunate that the 2018 development did not proceed”. Fortunate?

That is unlikely to be the view shared by the traders who were evicted from the Allders building by the council to make way for the long-promised Westfield redevelopment.

Nor by the many businesses who feel trapped in the increasingly decrepit Whitgift Centre, still paying business rates while hanging on in the hope of receiving some compensation from the council’s Compulsory Purchase Order.

Nor by the hundreds of new Croydon residents, many of whom paid thousands of pounds extra to buy their “executive apartments” on the premise that they were moving to some kind of wining, dining and shopping Nirvana.

Lewis and his council colleagues, especially the discredited Newman, have spent years claiming that the Westfield scheme was exactly what Croydon needs, while being in complete denial that there were any problems with it going forward, and making regular public pronouncements that all was just tickety-boo.

All this after Christophe Cuvillier, the group chief executive of Unibail-Rodamco-Westfield, wrote to Newman in March 2019, warning of “the deep structural changes currently facing retailers… illustrated by the growing number of bankruptcies, CVAs and retailers announcing declining financial results”.

Tonight’s cabinet report is the first in 10 years to reflect that kind of realistic assessment of the retail sector. The Westfield scheme, which in its 2018 iteration included 300 retail or hospitality units, plus 1,000 homes, is no longer an “appropriate or sustainable development”, according to the execs in Fisher’s Folly. No shit, Sherlocks.

Temple to consumerism: it is three years since the last set of glossy drawings of Croydon from Westfield’s designers

In a further statement of the bleedin’ obvious, Lewis’s report states, “The Whitgift Centre now is very tired and requires a fresh approach away from a traditional model dominated by retail and anchored by department stores.” It’s a message which the council has been deaf to since at least 2016…

According to the council report, URW and Hammerson, the “Croydon Partnership”, now “need time to work through what this will mean for Croydon and the Whitgift”.

How much more time, Lewis’s report fails to state, yet again letting the multi-nationals off the hook as far as deadlines are concerned.

The developers and mall operators have been tinkering with their money-spinning plans for Croydon since 2012. The first scheme should have been built and open for business by 2017. The revised proposals that were given planning permission in 2018 – when they nearly doubled the amount of residential units in five tower blocks along Wellesley Road – was due to be finished in 2021.

According to the council’s report, URW and Hammerson, “are committed to work with the council, other town centre stakeholders and the communities to ensure that successful and fit-for-purpose proposals for the regeneration and redevelopment of the Whitgift and town centre are evolved.” Which is nice.

Football’s coming home: the council report, bereft of ideas, wasn’t even properly proofed. The loss of 7,800 jobs in two years ought to be a dire warning

But the report fails to elaborate on exactly what that might involve, beyond suggestions of a plan to repurpose part of the former Allders building, possibly for an educational organisation – which seems likely to be a mere cut and paste proposal borrowed from the recent refit of Electric House for South Bank Poly.

Westfield made a series of promises over the years of the prosperity that their development would bring to Croydon, suggesting variously 5,000, 7,000, then 8,000 new jobs being created (though they never managed to specify how or where, or what kind of jobs they might be).

So it should be a matter of grave concern for all Croydon’s councillors that tonight’s report includes estimates from Oxford Economics that suggest that in covid-hit 2020 and 2021, the borough will have lost 7,800 jobs. Perhaps the borough might have been more “fortunate” to have a new and viable retail and hospitality centre, all built and ready to adapt to the changed post-covid circumstances and provide at least some economic activity and employment opportunities?

Instead, Croydon has little to offer, with a council as bankrupt of ideas as it is financially.

For the report also marks the end of Croydon Labour’s dream of delivering a “Growth Zone”.

Everything must go: Croydon bet the house of Westfield, and it looks like they have lost it all

The Growth Zone was another piece of mega-borrowing under Newman and his finance chief, Simon Hall, which promised to deliver £500million-worth of infrastructure, but which required the council to borrow £310million against the prospect of increased business rates income in future years.

Now that the Hammersfield supermall is no longer happening, neither will the council be in receipt of all that extra business rates cash. The £310million is part of the £1.5billion mountain of debt built up during Newman and Hall’s time in charge at the Town Hall.

The report to cabinet tonight makes no attempt to explain how that part of the black hole in the borough’s budgets until 2039 will be plugged.

As the report explains in typically turgid councilspeak, “The Growth Zone programme was originally established in 2016. It ring-fenced business rates growth from April 2018 (for 16 to 19 years) to enable borrowing to fund infrastructure to support growth. It was meant as a virtuous circle – early investment in infrastructure would lead to faster and better growth, which would in turn provide the business rates to repay the loan taken to fund said infrastructure.

No-Growth Zone: Tony Newman

“The original Growth Zone programme included an estimated £520million of projects supported by an initial £7million revenue grant from central government and a loan of £309.9million, with the balance (circa £210million) met from other sources including TfL, the GLA or S106 planning obligations.

“The £309.9million loan was based on the estimated future business rates the programme would be able to retain in the future, and therefore the repayments the programme would be able to make against that loan. When the Growth Zone financial model was built, a significant proportion of the estimated future business rates was dependent on the Whitgift Centre redevelopment being delivered as the programme was in 2018.” Those are our italics…

So guess, what? “The combination of the redevelopment of the Whitgift Centre being slower, plus the impact of the pandemic that has affected the high streets means that the borrowing power of the Growth Zone programme and therefore its financial profile needs to be reviewed, as well as the associated programme of infrastructure…”

The report suggests that Croydon’s Growth Zone is another dead parrot: “It is expected that the programme will need to be considerably reduced.”

Read more: Crisis for Croydon as Westfield ‘reviews’ its £1.4bn scheme
Read more: Westfield scale down plans, leaving Croydon a ‘dead duckling’
Read more: Mary Portas, Westfield, Bradford and a £1bn hole in the ground

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News, views and analysis about the people of Croydon, their lives and political times in the diverse and most-populated borough in London. Based in Croydon and edited by Steven Downes. To contact us, please email
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9 Responses to Council concedes the end of its retail dream for town centre

  1. mikebweb says:

    If all the shops units were filled the Whitgift Centre would not be a bad place to be – but they are not and something like half are empty. At least it is clean and decent even if Allders is boarded up.
    Then look at North End – no don’t, just pass quickly by this disgusting former main road, it’s dirty unswept and altogether a place NOT TO BE.
    Move on to the High Street – no don’t bother, that is just about as bad, what on earth is being developed – at least the homeless have found a place to make home, and that is rain proof. though perhaps a bit drafty.

    • Chris Harding says:

      Large swathes of the Whitgift can’t even claim to be rain proof now unfortunately. Although it is much dryer inside for those that do need it.

  2. Perhaps the experts at Croydon Council should had paid more attention to the many warnings on this website regarding the viability of the Westfield proposals. If any of them are reading this, they should urgently review the falsehoods on their recruitment pages where Westfield is still going ahead and the Fairfield Halls refurb only cost £30 million. They should be thoroughly ashamed of themselves given that the Council Tax payers will be paying for this shambles for many years.

  3. Kevin Croucher says:

    It’s just too late. I’ve met a few people lately who say that they have given up on Croydon town centre and much prefer going to Bromley. It’s going to take a lot to tempt them back.

  4. moyagordon says:

    Have I got the wrong end of the stick? A £310 million debt has been run up without achieving anything?

  5. John Harvey says:

    “fortunate that the 2018 development did not proceed”

    Not as draft as it might seem.

    Bromley (where the town centre has been praised elsewhere within Croydon) had a developer rat on them late in the day. Things would never have been so good without this. Politicians and officers had learnt that you can’t avoid hard situations and have to get in there and face them. This was best illustrated by Bromley Council compulsorily purchasing two town-centre churches to build the shopping centre to the best configuration. The development won a best new shopping centre of the year award.

    And the second time around had the inestimable advantage of my being appointed to lead the Council’s property law team

  6. Ian Kierans says:

    I love that phrase ”the best possible outcome for the people they are supposed to represent”. If that was a performance measure, not many at the council would have been hired or elected in the first place.

    I do think the £50k is a good idea. In fact it should be an obligatory task for each executive and each Council Cabinet member to spend 2 hours at a table within that shop and listen to 350,000 voices about what they should have done, could have done, but sadly did not do.

    It would enable the ”digital divide” to be minimised. Especially if said premises was accessible for all. Then they could hear about how their failures have impacted on those disabled. Perhaps a mould-infested dodgy light fitting room re-creation so they could experience how they treated tenants or a sleepover with heavy construction work taking place non stop – lovely theme rooms to live the reality in.

    Let’s build a Trekkie Holodeck that can create scenarios of decisions and they can experience the results of said decisions in advance and have no more of that idiotic phrase “learning lessons”.

    That shop is a fantastic idea. Accessible Local Democracy – Would that not be marvellous? No more residents being forced into raising matters formally and legally to get a task that should have been done long ago.

  7. miapawz says:

    I go to croydon to go to the post office (lovely folk who say hello still) and to drop into Marks and Lidl. that is about it. The devastation and neglect is so sad. Westfield was never going to happen. They should have got a modest redevelopment of the town, made a focal point like Woking, and got a decent anchor store to help do that. Even just cleaning it, redesigning the roads a bit and allowing cheap car parking would have helped bring footfall.

  8. Peter Compton says:

    Noone could’ve predicted… or, just look at Bradford.

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