Croydon mums hit the big-time with their colourful decorations

Jingle bells: putting some colour into Christmas

A pair of friends from Croydon who had the business idea of putting more colour into Christmas have hit the big time, with their collection of festive figurines with black skin tone going on sale at Selfridge’s on Oxford Street.

The world-famous department store began stocking handmade black Santa ornaments and a black nativity scene this week.

The products have been designed and made by March Muses, a partnership formed by Alison Burton and Natalie Duvall.

Duvall went to the Brit School who now works as an actress and brand event manager, while Burton works as a senior recruiter in the pharmaceutical industry.

Their 24-product range has prices from £8 to £45, and features black angels handmade with close attention paid to details such as skin tone, hair design, body shape and size.

Booming business: Croydon-based March Muses’ Alison Burton and Natalie Duvall

“This is just the beginning and we hope you will join us on this journey to add a splash of colour, to your white Christmas,” March Muses’ company statement says.

Burton told the Evening Standard, “After a never-ending search to find festive ornaments that look like us, Natalie and I decided to create our own range and bring them to market ourselves.

“Seeing the kids’ faces light up when they feel represented on the Christmas tree is just magical and these products are long overdue in the UK.”

Selfridge’s taking the products for sale in-store is a massive breakthrough for the small company, whose owners had tried other West End stores and national chains without success.

A spokesman for Selfridge’s said, “March Muses is an inspiring brand created by mums on a mission to help make the festive season more inclusive and we’re incredibly excited to kick-start a partnership in our Oxford Street store this Christmas.”

The full range of March Muses Christmas decorations can be ordered online from the company’s website – but hurry to make sure you get your delivery before Christmas.

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News, views and analysis about the people of Croydon, their lives and political times in the diverse and most-populated borough in London. Based in Croydon and edited by Steven Downes. To contact us, please email inside.croydon@btinternet.com
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1 Response to Croydon mums hit the big-time with their colourful decorations

  1. Lewis White says:

    Well done to these Croydonian friends ! and good on you, Selfridges.

    Good to also see in the picture, at lower right, the model figures of Joseph and Mary. We don’t know for sure, but in real life they probably did have a dark Mediterranean / Middle Eastern skin tone as depicted. So probably did their son, Jesus.

    Looking at Croydon, and being true to life, it would be very good if all clothes shops in Croydon with window manequins would follow the lead being set by Alison and Natalie, and likewise accurately portray the diverse skin colours and body shapes, albeit in the stylised manequin-sort-of-way, of today’s real Croydon shoppers.

    My impression is that black and brown window manequins are still few in number, and that many major national retailers with branches in Croydon town centre haven’t woken up and realised that it is time to equip their shop windows with a range of manequins fit for our times.

    It’s time they did.

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