Open day: jewellery and watch boutique Loupe opened in Croydon’s Centrale shopping mall on Friday, where it has created five jobs
Following a £3million investment, Loupe Croydon opened its doors on Friday.
The luxury diamond, fine jewellery and watch outlet is in Centrale, off North End, and occupies 4,300sqft of retail space, and features a showroom for Rolex with an Authorised Service Centre, where customers can get on-site watch adjustments and repairs.
The Rolex showroom sits alongside Loupe’s collection of breathtaking diamonds and the most exceptional contemporary fine jewellery, hand-selected by its experienced buying team, and distinguished by its own hallmark.
The collection showcases several classic and modern pieces, from diamond rings to fine jewellery, in its thoughtfully curated collections such as Spyra, Confidante and Asteria. “Made to perfection, each of Loupe’s iconic fine jewellery collections has its own unique story to tell, making Loupe the destination for exceptional luxury,” according to Loupe.
According to a statement issued for the opening of their Croydon store, “Loupe is a thoughtfully curated concept designed to meet the rising demand for immersive, hyper-personal luxury retail, which is incredibly important to clients when purchasing higher value items and investment pieces.
“Every element has been considered in all boutiques to ensure a luxurious delightful shopping experience; the Croydon boutique features an extensive hosting area, including its own bar, feature lighting and luxurious Italian cotton, velvet and twill furnishings.
Watch it: Loupe offers service to Rolex customers with time on their hands
“For a truly personalised touch, Loupe even boasts a secret room, ‘The Drum’, which is completely private and allows clients to listen to their own playlist through its media wall.”
The Rolex Authorised Service Centre also has a customer viewing area in the workshop, where clients can interact and observe the accredited watchmaker on-site, while enjoying “refreshments” in a “luxury seating area”.
The Croydon store also has showrooms for Swiss watch brand partners Omega, Breitling and Tudor. Other jewellery brands that can be found in the boutique include Royal Asscher and Mikimoto. “Loupe will be the only stockist of Rolex, Omega, Breitling, Tudor, Royal Asscher and Mikimoto in Croydon.”
Loupe is an off-shoot of Beaverbrooks, the 105-year-old family-owned jewellers with 87 stores nationwide. Previously known as Lyons, Loupe Croydon is their second boutique in this style, after a luxury store was opened in Milton Keynes in 2022.
The new boutique will generate five jobs in Croydon.
Rob Keemer is the manager at Loupe Croydon, having worked in the jewellery sector for 30 years.
He told Inside Croydon: “This is an incredibly exciting launch for Loupe and we look forward to welcoming new and existing customers to our Croydon boutique.
“With every element of the experience thoughtfully considered, the new Loupe boutique combines high-specification fixtures with luxurious finishes where customers can truly relax whilst they explore the thoughtfully curated selection of jewellery, watches and diamonds.
“We are excited to build on the best-in-class service which started with the Lyons brand over 100 years ago. Lyons is renowned for delivering outstanding customer care and unrivalled expertise in diamonds, jewellery and luxury watches, and we’re looking forward to continuing its legacy with the Loupe brand, whilst staying true to the family values and core purpose of enriching lives that Beaverbrooks has upheld for over a century.”
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I’ve been waiting for this, just off to central Croydon to get my Rolex serviced!!
I wonder if you will be able to make it from the shop to your car without having your new Rolex stolen?
The least they could do is to provide bodyguards!
They must be a bit loupe setting up in Croydon. Have they fixed a helicopter landing port on top of Centrale?
Loopy rather than loupe, I think.
Croydon is far from being the most law abiding town in the South and muggings and attacks for high value watches are on the increase.
I give it no more than two weeks before it has to bring in a troop of heavily armed security folk to man the barricades.
You’ll need armed guards and escorts for “clients” to AND from the store… I suspect Loupe will be gone in 6 months or less…