Brick by Brick to redevelop nine council homes for private sale

Housing correspondent BARRATT HOLMES on how one of Brick by Brick’s schemes has been allowed to stand empty for nearly a year, when it might have continued to provide shelter for vulnerable homeless people

Nine council homes in Upper Norwood, once used to house the vulnerable homeless, are to be redeveloped by Brick by Brick and all sold off on the private housing market.

Brick by Brick is the council’s wholly owned housing developer, which was handed a £10million loan by Croydon Council and has used the cash to buy-up £9million-worth of public land and property from the council.

It was originally announced that Brick by Brick would develop 1,000 homes by 2019, with 50 per cent of them to be “affordable”. But at Oxford Road, where they want to demolish the existing prefab-style chalets and replace them with five two-bed flats, three one-bed flats and a three-bedroomed house. Zero per cent of these will be affordable. They are all to be flogged off on the open market, for as much profit as possible.

In the midst of a housing crisis, the homes on Oxford Road, off Central Hill, have been standing vacant for nine months following the transfer to Brick by Brick.

The council granted planning permission to the council’s wholly owned housing developer a year ago. The scheme was among those trumpeted in a typically cheery, half-truth press release from the council’s propaganda department last April.

“New, affordable homes are to be built in Croydon after Brick by Brick – the council’s house building company – was granted planning permission for its first batch of developments,” the council announced then.

“Set up to ensure Croydon residents had access to high quality, affordable housing, Brick by Brick aims to deliver around 1,000 new homes on a range of smaller sites across the borough by 2019…

“… Half of the properties built by Brick by Brick through its smaller sites programme will be affordable homes, with the remaining 50 per cent being for private sale. There is a local sales and lettings policy on all homes, giving local people priority access,” the council statement read.

And Alison Butler, the cabinet member for housing, chipped in cheerfully, “It is fantastic Brick by Brick’s first batch of homes have been granted planning consent,” said Croydon Labour’s deputy leader, clearly grateful to her husband, Paul Scott, who just happens to be the chair of the planning committee, for steering them all through successfully.

“Croydon is in desperate need of good quality, affordable housing and this innovative approach will enable many of our residents who are homeless or stuck in temporary accommodation, the chance to move into affordable homes of their own,” Butler said.

Brick by Brick has so far built zero homes.

It will be building zero council homes.

And according to Brick by Brick’s own figures, published recently in its business plan, it is not even managing to hit its own target of having 50 per cent of its properties being “affordable”.

Brick by Brick has confirmed that all nine homes on Oxford Road, once built, will be for private sale.

Chris Jordan: LibDem candidate

The handing over of the public property into the private housing market by Croydon’s Labour-run council has been seized upon for political capital in the new Upper Norwood and Crystal Palace ward by local election candidates from the Liberal Democrats (yes, they actually have candidates in Croydon… five of them).

According to the LibDems’ Chris Jordan, the delay in developing this site was because the planning decision had to be referred to the Secretary of State. “If the land is only to be transferred now, these properties could have been used for emergency temporary accommodation whilst awaiting the Secretary of State’s decision,” Jordan and his fellow candidates said in a statement.

“Croydon Liberal Democrats believe that it is neither socially responsible nor financially prudent for Labour to be ‘selling the silver’ to plug shortfalls in current expenditure. Council housing is an asset which should be carefully tended. We should be building more social and affordable rented accommodation, not selling off what we currently own to the highest bidder.”

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News, views and analysis about the people of Croydon, their lives and political times in the diverse and most-populated borough in London. Based in Croydon and edited by Steven Downes. To contact us, please email
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4 Responses to Brick by Brick to redevelop nine council homes for private sale

  1. I simply cannot believe that in a borough with such a drastic shortage of affordable houses that this is happening.. How does the council fulfil their responsibility to meet the housing needs of residents?

  2. Jane Nicholl says:

    This is just across from Central Hill Estate where Negrini started her pattern of selling off council estates across London.

  3. Beverley Campbell says:

    I would like to bring to your attention, As the resident of Oxford Road who brought the scandal of what happened to the families who lived in the temporary bungalows at the back of my home in Oxford Road. The bungalows where installed around 20years ago and have served many families temporarily, around 5 weeks ago I wrote to Mr Newman asking why these families where moved out so quick when no bricks had been laid, I asked him with the housing crisis at a high with some families being housed in B@B what was the purpose in leaving these well serviced homes empty.
    The residents of Oxford where not informed of the families being removed so quick, they are now boarded up going to ruin with no security. I decided to copy in all political parties to bring it to their attention, regarding Chris Jordan he was canvassing in the area and I informed him of the bf bungalows (He did not know of the situation NOT A CLUE). I have never received a reply from Mr Newman or Ms Butler who have decided to ignore my request for answers.

    On Saturday last week, the Labour Councillor Pat Ryan was canvassing. I brought the situation to his attention He stated he didn’t know anything about it, I pointed out he should ask his leader who has decided to ignore my request. This is a scandal with the amount of homeliness in the borough, these homes could be left empty for the foreseeable future with the council deciding to play dumb.

    There is a further site across the road, which are garages has been granted planning by B@B The ironic thing is they have installed a security barrier, but they have not secured the bungalows.
    They have got away with it as the homes cannot be seen from the road. I have just read Inside Croydon report that the new homes will be sold on the private market, we where told that it would be affordable housing.

  4. Dave Scott says:

    Is there anyway there can be a clear-out (in addition to elected Councillors) at the top and some competent leaders brought in?

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