
Gargantuan: Macar’s monstrosity would dwarf the homes on South Drive in Coulsdon. The perspective in this developers’ CGI distorts the height difference, probably deliberately
Coulsdon residents are expressing grave concerns about serious potential conflicts of interest in the council’s planning department and proposals to build two massive blocks of flats in a quiet, tree-lined residential cul-de-sac.
The developers at the centre of the latest row are Macar – the same Redhill-based company whose director was married to a senior member of the council planning team when they were nodding through applications for similar blocks of flats in Purley.
The council has never been able to produce any evidence that their planning official, Ross Gentry, made the necessary declarations of interest in advance that revealed that his wife, Natalie Gentry, was working for Macar as a director.

On the team: Natalie Gentry is a director at Macar. Her husband, Ross Gentry, works for Croydon’s planning department
After a brief spell as “head of strategic applications” in Lambeth, Ross Gentry is understood to be back working in Croydon’s planning department once again. Natalie Gentry remains as “planning director” at Macar.
And now, in the all-too-cosy world of Croydon planning, one of Ross Gentry’s former council colleagues, Jan Slominski, is working at the same firm of architects who have designed the gargantuan seven-storey and five-storey blocks of 39 flats that Macar want to inflict on the residents of South Drive in Coulsdon.
Slominski’s new bosses are HTA Design, one of the flashy London firms who managed to get so much work from council-owned Brick by Brick in the past.
Suspicions over the council’s closeness to Macar have also been heightened after officials wrote to members of the planning committee to order them not to make any site visits to South Drive.
Macar want to demolish two existing bungalows and replace them with the flats, where one block would be six storeys tall and also have a lower ground floor. Macar’s plans would see them provide just 16 car parking spaces for the 39 new homes.
Macar’s mantra on their company website sounds very similar to that of Councillor Paul Scott, the architect by profession who, as the developer-friendly former chair of the council planning committee, never once declared an interest in his last six years on that committee.
The massive over-development on South Drive could be worth more than £12million in sales once completed.
Macar say, “Providing much needed new homes for the area, South Drive is a development of 39 apartments that although contemporary in design, manage to blend seamlessly into the surroundings.” Our italics. Coulsdon residents take strong issue with the latter claim, as the Macar block would tower over their mostly two-storey suburban semis.
“Councillors and visitors to our road agree it would be a monstrous eyesore and not in keeping with the road at all,” a resident told Inside Croydon.
The application has had nearly 500 objections. The latest public consultation period ends on June 12.
The council say that Slominski was not allowed to work on Croydon schemes for six months after joining HTA. Not that such an undertaking will have erased his past and existing relationships within the council planning department.
Slominski worked at Croydon Council until July 2020, when his role was “lead officer for strategic development sites. Particular focus on multi-scheme Planning Performance Agreements, and delivering Croydon’s suburban intensification housing strategy”. Now, he describes himself as HTA’s senior planner providing “consultancy advice for residential-led developments”.
The residents fear that if this latest Macar monstrosity is granted planning approval, it will be the first of many.
“It could set a precedent in its sheer size and scale within its proposed environment. If this goes ahead we fear it will open up surrounding and in fact similar residential streets in Croydon for this sort of overdevelopment,” the resident said. The reality is that, through profit-hungry developers such as Macar, over-development has already been going on in parts of the borough for years, usually delivering only over-priced flats for private sale, and precious little housing for social rent.
Coulsdon residents say that Macar’s South Drive proposals break planning guidelines on many counts: overdevelopment, not in keeping with the area, overshadowing, loss of light and privacy and lack of amenity space for new residents.
“The pre-planning advice is worrying in that it seems to suggest that Croydon are more or less happy with the size and design of this plan already. They probably see it as ticking a housing quota box for Croydon,” they say.
The residents’ campaign website can be visited by clicking here.
The planning application can be viewed by clicking here.
Read more: Purley residents outrage over planning’s ‘husband and wife act’
Read more: Questions tower over council’s husband and wife planning act
- If you have a news story about life in or around Croydon, or want to publicise your residents’ association or business, or if you have a local event to promote, please email us with full details at inside.croydon@btinternet.com
Inside Croydon is a member of the Independent Community News Network
- Inside Croydon works together with the Bureau of Investigative Journalism and BBC London News
- ROTTEN BOROUGH AWARDS: Croydon was named the country’s rottenest borough in 2020 in the annual round-up of civic cock-ups in Private Eye magazine – the fourth successive year that Inside Croydon has been the source for such award-winning nominations
- Inside Croydon: 3million page views in 2020. Seen by 1.4million unique visitors
You only have to look at the monstrosity being built on Shirley Hills Road by Tanglewood Close to ask questions about what Croydon’s planning department is about.
If this was a third World country where corruption and greed is rife everyone would know the answer.
What can the answer be in Croydon?
Cant find that on the Planning Web Site, just a small development at #59. Do you have the number and size of development ?
Ah corruption and greed. Seems pretty rampant everywhere. There’s only so much crap someone can buy. Where have people’s values gone?
Blend seamlessly into the surroundings…. ! I’ve looked at elevation plans and location on Google maps, a monstrosity. No conflict of interest between Macar and CC is there… said no-one…
Why should Coulsdon be spared what the rest of the borough has had to put up, with despite multiple objections?
My part of central/south croydon is now so rammed-full with eyesores and inappropriate buildings, it’s like living in a cross between Lego Town and Blade Runner city .
Who thinks this eyesore is in keeping with the area. How do these companies keep getting planning permission the detached house on Hartley Down has been converted into flats they have no room for the rubbish bins and are look unsightly left on the6 pavement. Leave our area alone
Show me a single politician these days who has values and integrity.
At government level we see Tory corruption on a daily basis.
In Croydon we see Labour are no better.
We live in a third world country. Prove me wrong.
Check out MACAR’S web site and see how many sites within the Borough are being developed, the scale, advertised sizes etc. It’s totally WRONG.
I wouldn’t mind so much if they were open and honest about their visions and didn’t deal with applications piecemeal to get ‘minor changes’ agreed which are in effect MAJOR redesigns.
Additional floors, changes to bins/cycle storage etc largely to comply with Building Regs, fire systems/access/egress, etc. All stuff they should be aware of.
Their proposed development on Whytecliffe Road Purley is probably the most obscene thus far, though others don’t fall far behind.
Smaller developments seem to start below 9 flats, the ‘affordable’ threshold, then Oh Look, application for another floor etc.
Unfortunately MACAR aren’t the only ones, it’s widespread.