All Hale the chief: £125,000 job ad raises laughs at Town Hall

EXCLUSIVE: Council is recruiting for director-level official to oversee the redevelopment of notorious Regina Road council flats. By our housing correspondent, BARRATT HOLMES

Cash-strapped Croydon Council is recruiting again for another six-figure-salaried director, although whoever wrote the job ad for the “director of housing: new build and estate regeneration” either has a warped sense of humour, or they’ve never met Jason Perry’s deputy mayor, Lynne Hale.

This “circa £125,000” job is a new role, and is being paid for out of the £54million grant funding from the Greater London Authority towards the demolition and redevelopment of the notorious Regina Road towers and neighbouring council homes.

According to the job ad, which appeared last week, “We now have the financial stability and capacity to turn our attention to developing new, affordable homes directly and with partners.”

A demolition schedule for the South Norwood estate has been drawn up to remove the three 60-year-old, Wates-built tower blocks and some surrounding housing, to be replaced by at least 200 social rent council homes and up to 25 leaseholder or freeholder flats, plus a community kindergarten.

Time to go: the Regina Road estate area, where 190 homes are to be demolished and replaced with nearly 400, in one of the biggest council-led schemes in Croydon for 30 years

That will be followed by the development of at least 155 money-spinning private homes in a second phase of building. By the time of completion, the council will have virtually doubled the number of homes currently on the site.

The council’s plans, following a consultation with residents held last year, have been made possible by a £54million grant from the GLA – more than half of the council’s £103million budget for the demolition and rebuild.

Regina Road made national headlines three years ago, when ITV News showed the appalling conditions in the flats, with mould down the walls and water running through ceilings, making the properties dangerous and uninhabitable. The “slum-like conditions” were described as “dangerous squalor” in the television news report.

Demolition is due to begin later this year.

Susmita Sen has been Croydon’s corporate director of housing for almost three years. The new director’s role will report to her, while overseeing the Regina Road and other redevelopments.

“We have a new five-year housing strategy in place and are ready to deliver at pace,” the job ad states.

‘Inspiring’: Deputy Mayor Lynne Hale with her boss, piss-poor Perry

“As our new director, you will grip and drive exciting new development sites that have already attracted significant GLA funding.” Grip and drive, indeed.

“You will also build on our positive, new relationships with investors who are keen to work with us.” This might be a reference to Westfield, who have been “keen to work with us” for at least 12 years, and so far done nothing about it.

The pay-off line to the ad drew unabated laughter from sources on Katharine Street.

“You will join a highly supportive departmental and corporate leadership team and work closely with our inspiring lead member for housing.”

Croydon’s “lead member for housing” is Lynne Hale, a Conservative councillor for Sanderstead who in 2022 was installed as piss-poor Perry’s deputy mayor, largely because she’s unlikely ever to be a threat to the borough’s impotent mayor.

Inspiring? Are they for real?” said one Town Hall figure. “This is Lynne Hale they’re talking about, who works as Tory MP Chris Philp’s office dog’s body… The living embodiment of a time-server if ever there was one.”

Another described Hale as “walking, talking Mogadon”.

Council job title inflation: how the new role was advertised last week

Others said that the somewhat partisan choice of language used in the official advertisement about the “inspiring” councillor raised eyebrows in Fisher’s Folly. “I am not sure whether it is appropriate for officers or council consultants drafting a job ad to offer an editorial view on whether or not a particular politician is ‘inspiring’, or indeed any other evaluative term.

“They should surely have just said ‘You will be working closely with the portfolio holder’ and left it at that.

“People of the calibre they’re looking for would doubtless do their own homework about the politicians and senior managers they’d be working with.”

Given the amount of GLA funding being provided, and the scale of the works agreed, even just at Regina Road, there is reasonable justification for recruiting at this level, even if the job title is another example of job title inflation in the council sector (“Twenty years ago, someone at that level would have been an ‘assistant director’,” a usually less-cynical Katharine Street source said today).

“Croydon has done nothing like this scale of demolition or new build for 20 to 30 years at least. Even Brick by Brick was not on this scale.

“Such projects need to be carefully managed both in normal construction terms and making sure tenants are properly looked after.”

And there could be more to come, suggest the source. “Stock condition work under way currently may suggest other opportunities for big capital projects which would add to council’s housing stock,” they said. Croydon has another eight Wates-build residential blocks of a similar vintage to Regina Road, some of which may also demand close attention soon.

Read more: This is council’s chance to do more than just the bare minimum
Read more: London Mayor steps in with £53.8m grant for Regina Road
Read more: Croydon shamed over ‘dangerous squalor’ in council flats
Read more: Investigation finds systemic failure and incompetence in council

A D V E R T I S E M E N T


FREE ADS: Paid-up subscribers to Inside Croydon qualify for a free ad for their business, residents’ association or community group, just one of the benefits of being part of our online community. For more information about being an iC subscriber, click here for our Patreon page

PAID ADS: To advertise your services or products to our near 10,000 weekday visitors to the site, which is featured on Google News Showcase and followed by 16,000 on Twitter/X, email us inside.croydon@btinternet.com for our unbeatable ad rates


Inside Croydon – If you want real journalism, delivering real news, from a publication that is actually based in the borough, please consider paying for it. Sign up today: click here for more details


  • If you have a news story about life in or around Croydon, or want to publicise your residents’ association or business, or if you have a local event to promote, please email us with full details at inside.croydon@btinternet.com
  • As featured on Google News Showcase
  • ROTTEN BOROUGH AWARDS: In January 2024, Croydon was named among the country’s rottenest boroughs for a SEVENTH successive year in the annual round-up of civic cock-ups in Private Eye magazine

About insidecroydon

News, views and analysis about the people of Croydon, their lives and political times in the diverse and most-populated borough in London. Based in Croydon and edited by Steven Downes. To contact us, please email inside.croydon@btinternet.com
This entry was posted in Croydon Council, Housing, London-wide issues, Lynne Hale, Planning, Property, Regina Road redevelopment, Regina Road Residents' Support Group, Susmita Sen and tagged , , , , , , , , , , , , , . Bookmark the permalink.

5 Responses to All Hale the chief: £125,000 job ad raises laughs at Town Hall

  1. Missing from the job advertisement is the statement that “Anyone named Negrini or Lacey need not apply”.

    We can only hope that the person appointed to this new role is found by a more rigorous process than was used to hire the numbskulls who helped wreck this borough

  2. Jim Bush says:

    Anyone named Newman or Hall also need not apply.

  3. Lancaster says:

    Well thanks to HR & Oh-Dear’s policies the successful candidate will not need any associated or meaningful qualifications; only to prove some past experience in working with housing, possibly cleaning them; and be able to talk word salad and impress those interviewing who have room temperature IQs.

    After that they can swan around in BWH looking busy, ignoring half their direct reports and blanking the other half of their teams, while claiming responsibility for any small success.

    Once the shit hits the fan or incompetence is visible to others, its a quick jump to the next unwitting ignorant authority to start all over again at a higher salary.

  4. I’ve just read the advert and think I may be the right person to “grip and drive exciting new development sites that have already attracted significant GLA funding.” I’m guessing it’s a part-time post, following the example set my the Exec Mayor, so this would suit an elderly gent like me who needs leisure time. BTW who are the “investors … ” mentioned in the advert?

Join the conversation here