Community groups Gloves Not Gunz, Croydon FM and the Brit School, plus patties from Marjays, have all played a part in the opening of the sports brand’s new store, reports CHERYL FERGUS-FERRELL
Swoosh-ing into Croydon: the Nike Unite store at Valley Retail Park which opened at the weekend. Pic: CFF
Since the flagship NikeTown store arrived at Oxford Circus 24 years ago, another five shops sporting the brash American swoosh logo have opened elsewhere around London. Even Bromley had a Nike outlet. Just not in Croydon.
Until, that is, last weekend, when Nike Unite had dozens of eager new customers queuing around the block waiting for the grand opening of its newest store at Valley Park.
The message of a community united through sport is at the core of the new store, which has already forged a link with Gloves Not Gunz, the Norbury-based anti-violence boxing club. For the opening they provided music all day from talented DJs from the Brit School, who got things warmed up on decks before handing over to the Croydon FM DJs who kept the vibes going until closing time with electric sets. Continue reading
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